Interested in fostering that budding entrepreneur within? Here are some classic texts to inform the journey. We'll periodically update and add to the list.
Have a suggestion for us? Let us know!
And, please consider supporting local and independent bookstores - wherever you may be.
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
- The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
- Diffusion of Innovations by Everett M. Rogers